As Video Influencer Marketing Hub states, moving images are a powerful tool through which to communicate your story and influence your audience's feelings, thinking, and behaviour. At FOCUSGATE PICTURES we offer all three stages of the video production process:
Pre-production
Production
Post-Production
Pre-production
It's all about creative planning. This normally involves:
Evaluating your video’s objective, target audience, method of delivery, and tone
Formulating a budget
Creative development and pitching
Scriptwriting
Storyboarding and outlining
Shot lists (the scenes you want to include in your video)
Location scouting (looking for places to record your video)
Casting
Permitting (getting the necessary permits from your municipality)
Equipment prep and rental (as needed)
Hiring subcontractors (as needed)
The CREATIVE side of pre-production is about creating and refining the concept of your video, writing a script, storyboarding, and making sure that you fully understand not only the story you want to tell but what you want viewers to do with that story. LOGISTICS is all about the details involved in how you’ll turn your ideas into a finished and polished video.
Production
The Producer is involved in all phases of production from concept to completion. This includes coordination, supervision, and control of the budget, talent, crafts, and more.
The Director of Photography (Main Camera Operator) works with a Director to execute their vision for the script. They oversee the Camera and Lighting Departments and create the visuals that tell the story.
The Assistant Camera Operator is responsible for marking a sync point between the video and audio with a clapper board (slating), making sure that the focus is set correctly, and changing batteries and recording media.
The job of the Field Audio Engineer is to mix, reproduce and manipulate sound and effects.
The Gaffer is the head of the lighting department. They’re responsible for the design of the lighting plan.
The Grip develops and builds the set for a movie, commercial, or television show. Grips work on the equipment that supports the cameras and lighting.
Makeup Artists must know and understand the makeup and the techniques used to apply it to the face and neck. Body Makeup Artists apply makeup to various areas of the body and can alter the actor’s appearance.
The Drone Operator operates any drone cameras used for video production.
The Production Assistant is responsible for communications between the various production departments and managing lockups.
Speciality equipment might include high-def cameras, lighting, audio, and other equipment.
Post-production
Post-product typically covers everything that happens after filming is complete:
File management
Video editing
Motion graphics or animation
Recording voice-overs or voice acting
Audio mastering
Colour grading
Delivering your video files
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